So - your schedule is set, your services are added but your calendar isn't quite filling up like you'd hoped? The most important part in having online booking is letting your clients know! 

Now that you have your new online booking profile set-up, it's time to take every opportunity to tell clients to book online! 

Without following these best practices, your clients may be left in the dark and unaware that they now have the option to conveniently book with you, online 24/7. 

Here are the best ways to get the word out to your clients:

 1. Voicemail Etiquette:

Start with recording a new voicemail message that directs clients to your online booking page and encourages them to book online. 

A message might sound something like this: “Thank you for calling (your business). If you would like to make an appointment please call back or book us online at (say or spell out your your URL). Simply click the link at the top of the page that says Make an Appointment to book us.” 

 *Tip: Be sure to notify clients to book online when leaving voice messages as well!

2. Email & Advertising:

Add 'Book Us Online' information in your advertising and email signature. 

If you send direct mail or advertise in local newspapers, let your current and future clients know they can make appointments with you online by including a message and link to your Business Profile.

3.  Social Media:

Promote yourself and online bookings in social media for a real boost! 

If you have a Facebook Page, Twitter account, Google+, Instagram, Pintrest or any other social media account, include a message and link to your Yocale profile page in the account profile.

4. Yocale Sticker:

Place your Yocale sticker on the door or a visible location. *Didn't get your sticker yet? Let us know.

5. Book Now Buttons:

Adding a Book Now button on your Website and Facebook Page will help drive people to your Yocale calendar resulting in more online bookings for your company.

How to add a Book Now button on your Facebook Page:

Go to your profile cover photo and click Create Call to Action.Choose Book Now and enter your Yocale URL {Get this by clicking on Yocale Profiles on your top menu bar, select your Profile page, copy the URL in your browser address bar.} Click Create

Once you've created your Book Now button you will be able to track the number of people who have clicked on the button.

7. Email List:

Keep an email sign-up sheet at your front desk so you can send an invitation to your clients. Having your clients email address will avail you to:

Email Marketing - send unlimited messages to your customers with Yocale’s customizable templates.

Client Notifications and Reminders - unlimited emails and text reminders will reduce no-shows.

Rebooking Reminders - stop your clients from disappearing or seeing them less throughout the year by sending them a friendly reminder to book their next appointment. (This feature is only available with Pro & Ultimate packages) Getting clients to rebook their next appointment is not only the fastest way to more income but also the most effective way to develop deeper client relationships

Social Streaming - share your latest Facebook posts and Tweets on your profile page by adding your links under Social Media.

8. Business Cards:

Encourage clients to book you online by adding a message and link on your business card. Next to it, place wording indicating that you take appointments online. Something simple like, “Book us online!” will do the trick.

9. Receipts

Add a message to your receipts that says customers can schedule appointments online.

10. Start them off on Yocale:

An easy way to kick this off is to add a client’s record to Yocale. When a client calls you to make a booking, go to your calendar, double click on the time slot and select Add Client from the client drop down. Then, ask them for their email address and enter it along with their name. This will automatically send a confirmation email for the appointment as well as invite them to register for Yocale.

11. QR Codes:

Allow tech savvy clients to scan and automatically be directed to your Business Profile page. When you print your QR code and affix it to your Yocale easel board or your window or in any advertisement, you make it even easier for clients to find your Business Profile.

12. Favorites:

When a client books with you using Yocale, you are added as a favorite on their list of providers. So next time, all they need to do is open the Yocale app on their phone or go to Yocale.com, go to their favorites, and they can book you again in just three easy steps.

13. Talk to them:

Tell your clients about online scheduling while they are in your waiting area. Place your Yocale sticker on the door and the Yocale easel board on the table – where they can’t miss it. 

And whenever you get a chance, tell them verbally, too!

 

 

Did this answer your question?